{"id":1343,"date":"2024-07-16T15:36:51","date_gmt":"2024-07-16T13:36:51","guid":{"rendered":"https:\/\/social-enterprise.nl\/?post_type=event&#038;p=1343"},"modified":"2024-09-10T12:32:37","modified_gmt":"2024-09-10T10:32:37","slug":"masterclass-positionering","status":"publish","type":"event","link":"https:\/\/social-enterprise.nl\/en\/events\/masterclass-positionering\/","title":{"rendered":"Masterclass Positionering"},"content":{"rendered":"<div class=\"em em-view-container\" id=\"em-view-523687596\" data-view=\"event\">\r\n\t<div class=\"em-item em-item-single em-event em-event-single em-event-7 \" id=\"em-event-523687596\" data-view-id=\"523687596\">\r\n\t\t<section class=\"em-item-header\"  style=\"--default-border:#a8d144;\">\r\n\t\r\n\t<div class=\"em-item-meta\">\r\n\t\t<section class=\"em-item-meta-column\">\r\n\t\t\t<section class=\"em-event-when\">\r\n\t\t\t\t<div class=\"em-item-meta-line em-event-date em-event-meta-datetime\">\r\n\t\t\t\t\t<span class=\"em-icon-calendar em-icon\"><\/span>\r\n\t\t\t\t\t24 September 2024\u00a0\u00a0\u00a0\u00a0\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"em-item-meta-line em-event-time em-event-meta-datetime\">\r\n\t\t\t\t\t<span class=\"em-icon-clock em-icon\"><\/span>\r\n\t\t\t\t\t13:00 - 18:00\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\r\n\t\t<\/section>\r\n\r\n\t\t<section class=\"em-item-meta-column\">\r\n\t\t\t\r\n\t\t\t<section class=\"em-event-where\">\r\n\t\t\t\t<h3>Waar<\/h3>\r\n\t\t\t\t<div class=\"em-item-meta-line em-event-location\">\r\n\t\t\t\t\t<span class=\"em-icon-location em-icon\"><\/span>\r\n\t\t\t\t\t<div>\r\n\t\t\t\t\t\t<a href=\"https:\/\/social-enterprise.nl\/en\/locations\/social-impact-factory-aan-de-gracht-in-utrecht\/\">Social Impact Factory Aan de Gracht in Utrecht<\/a><br>\r\n\t\t\t\t\t\tKromme Nieuwegracht 3, Utrecht, 3512 HC\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/section>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/section>\r\n\t\t\r\n\t\t<section class=\"em-item-meta-column\">\r\n\t\t\t\r\n\t\t<\/section>\r\n\t<\/div>\r\n\t\r\n\t<div class=\"em-item-image \">\r\n\t\t<img src='https:\/\/social-enterprise.nl\/wp-content\/uploads\/2024\/07\/Homepage-formaat_Masterclass_Positionering.jpeg' alt='Masterclass Positionering'\/>\r\n\t<\/div>\r\n\t\r\n<\/section>\r\n\r\n<section class=\"em-event-location\">\r\n\t\r\n<\/section>\r\n\r\n<section class=\"em-event-content\">\r\n\t<p>Wil jij bouwen aan een sterk en authentiek merk dat bijdraagt aan het succes van jouw sociale onderneming? Meld je dan aan voor deze masterclass en ontwikkel een scherpe en onderscheidende propositie.&nbsp;<\/p>\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1343_fd299a-c4, .wp-block-kadence-advancedheading.kt-adv-heading1343_fd299a-c4[data-kb-block=\"kb-adv-heading1343_fd299a-c4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1343_fd299a-c4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1343_fd299a-c4[data-kb-block=\"kb-adv-heading1343_fd299a-c4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1343_fd299a-c4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1343_fd299a-c4[data-kb-block=\"kb-adv-heading1343_fd299a-c4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading1343_fd299a-c4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1343_fd299a-c4\"><strong>&#8216;De enige echte&#8217;<\/strong><\/h3>\n<p>Tijdens deze ochtend ga je met behulp van een aantal praktische tools aan de slag met het aanscherpen of ontwikkelen van de positionering van jouw onderneming. Dit betekent dat je aan het einde van de ochtend weet:<\/p>\n<p>\u200b\u200b\u200b- Hoe je jezelf in de markt wil zetten<br \/>&#8211; Hoe je de juiste doelgroep bepaalt<br \/>&#8211; Wat jij wilt vertellen over jouw idealen en je product of dienst<br \/>&#8211; Hoe jij je kunt onderscheiden van je concurrenten of partijen die hetzelfde claimen<\/p>\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1343_1fae2c-a6, .wp-block-kadence-advancedheading.kt-adv-heading1343_1fae2c-a6[data-kb-block=\"kb-adv-heading1343_1fae2c-a6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1343_1fae2c-a6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1343_1fae2c-a6[data-kb-block=\"kb-adv-heading1343_1fae2c-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1343_1fae2c-a6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1343_1fae2c-a6[data-kb-block=\"kb-adv-heading1343_1fae2c-a6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading1343_1fae2c-a6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1343_1fae2c-a6\"><strong>Praktische informatie<\/strong><\/h3>\n<p>We raden je aan om met zijn twee\u00ebn te komen. Om snel te kunnen schakelen kan je het beste deelnemen met de eindverantwoordelijke in de organisatie (directeur\/oprichter) en de verantwoordelijke voor marketing en\/of communicatie.<\/p>\n<p>De workshop wordt gegeven door Isolde Schram en Ellen Kooij van&nbsp;<strong><a href=\"http:\/\/www.hopstepandleap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HopStep&amp;Leap Company<\/a>.&nbsp;<\/strong><\/p>\n<p><strong>Wat?<\/strong>&nbsp;Masterclass Positionering&nbsp;<br \/><strong>Voor wie?&nbsp;<\/strong>Directeur\/oprichter samen met\/of verantwoordelijke voor marketing en communicatie<br \/><strong>Wanneer?<\/strong>&nbsp;Dinsdag 24 september van 13:00 uur &#8211; 17:00 uur met een afsluitende borrel van 17:00 uur &#8211; 18:00 uur.&nbsp;<br \/><strong>Waar?<\/strong>&nbsp;Social Impact Factory Aan de Gracht in Utrecht, Kromme Nieuwegracht 3, 3512 HC Utrecht<br \/><strong>Aanmelden?<\/strong>&nbsp;Leuk! Dat kan&nbsp;<strong><a href=\"https:\/\/airtable.com\/appfCMMlRP6xMQaIa\/shr6oHC9L9xTIujZ2\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">via deze link<\/a>.&nbsp;<\/strong><\/p>\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1343_4a4227-9e, .wp-block-kadence-advancedheading.kt-adv-heading1343_4a4227-9e[data-kb-block=\"kb-adv-heading1343_4a4227-9e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1343_4a4227-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1343_4a4227-9e[data-kb-block=\"kb-adv-heading1343_4a4227-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1343_4a4227-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1343_4a4227-9e[data-kb-block=\"kb-adv-heading1343_4a4227-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading1343_4a4227-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1343_4a4227-9e\"><strong>Over de trainers<\/strong><\/h3>\n<p><strong><a href=\"http:\/\/www.hopstepandleap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HopStep&amp;Leap Company<\/a>&nbsp;<\/strong>ondersteunt (sociaal) ondernemers met het succesvol in de markt zetten en opschalen van hun duurzame product of dienst. Zij ontwikkelen en implementeren samen met ondernemers de marketing-, communicatie- en merkstrategie.<\/p>\n<p><strong>Vraag?\u00a0<\/strong>Mail dan naar\u00a0<strong><a href=\"mailto:dagmar@social-enterprise.nl?subject=Masterclass\">dagmar@social-enterprise.nl<\/a><\/strong><\/p>\n\r\n<\/section>\r\n\t<\/div>\r\n<\/div>\r\n\t","protected":false},"excerpt":{"rendered":"<p>24 September 2024 @ 13:00 &#8211; 18:00 &#8211; Wil jij bouwen aan een sterk en authentiek merk dat bijdraagt aan het succes van jouw sociale onderneming? Meld je dan aan voor deze masterclass en ontwikkel een scherpe en onderscheidende propositie.&nbsp; &#8216;De enige echte&#8217; Tijdens deze ochtend ga je met behulp van een aantal praktische tools aan de slag met het aanscherpen of ontwikkelen [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1344,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wds_primary_event-categories":0},"class_list":["post-1343","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/social-enterprise.nl\/wp-content\/uploads\/2024\/07\/Homepage-formaat_Masterclass_Positionering.jpeg",400,215,false],"author_info":{"display_name":"wijzijnmeo","author_link":"https:\/\/social-enterprise.nl\/en\/author\/25a89330ad4e43a2\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/social-enterprise.nl\/en\/wp-json\/wp\/v2\/event\/1343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/social-enterprise.nl\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/social-enterprise.nl\/en\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/social-enterprise.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/social-enterprise.nl\/en\/wp-json\/wp\/v2\/comments?post=1343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/social-enterprise.nl\/en\/wp-json\/wp\/v2\/media\/1344"}],"wp:attachment":[{"href":"https:\/\/social-enterprise.nl\/en\/wp-json\/wp\/v2\/media?parent=1343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}